The idea of eyeforpharma
Patients’ Week 2011 runs from
September 19th– 23rd
As Andrew Tolve says,
Every drug that hits the market intends to improve patient health or mitigate patient pain, and the value of those drugs largely depends on how well they deliver on that purpose.
Yet patients remain one of the most poorly understood stakeholders in the Pharma Market. Although social media and the mobile revolution have brought thousands of patients together and created an opportunity for pharma companies to forge valuable partnerships, most pharma companies have failed to capitalize. As a result, what patients need and how to meet those needs remains murky for the industry.
At last, someone and somebody that realises we haven’t lost our grey cells!
Patient Week will focus on patients
Hosted at eyeforpharma’s website http://social.eyeforpharma.com/story/patients-week-2011-put-patients-heart-healthcare-system
It will include a mix of articles, podcasts, interviews, blog posts, and webinars that examine the patient-pharma partnership.
The week will also present features of patients like Dave deBronkart – see him on http://after-cancer.com/cancer-news-latest/free-resource-could-save-the-nhs-millions/
and Sara Riggare (a champion of the Parkinson’s Movement), who have both overcome the odds to beat diseases and become leading patient advocates in the online world.
“Understanding the dynamic of patients has become just as important as understanding the dynamics of payers and buyers,” argues Di Stafford, founding director of The Patient Practice, who, along with other thought leaders on the patient-pharma front, will share insights throughout the week.
eyeforpharma’s first annual Patients’ Week received a huge readership and following with hundreds of mentions on social media platforms like Twitter and LinkedIn. This year’s event is bigger, with more articles, interviews, and interactive features.
On the 19th Sept. this kicks off with an hour-long free webinar about establishing and maintaining partnerships to impact patient adherence. The webinar is supported by Quintiles and features guest speaker Jo Scanzillo, Manager, Nursing Services, EMD Serono. Places in the live webinar are limited and attendees will be granted access on a first-come-first-served basis.
In-depth features will follow throughout the week; Harnessing the world of apps and mobile devices like smartphones, patients can improve their lives by staying healthy, preempting disease, and better managing chronic conditions. Patients’ Week 2011 will explore how patients and pharma alike can participate in the Health 2.0 movement for their mutual benefit.
For more information about the webinar and to receive Patients’ Week bulletins, please click here.
You can also receive updates about Patients’ week on Twitter hashtag #PW2