Gisele Bundchen causes furore over sun tan lotions

Gisele Bündchen was born in Horizontinal.

Image via Wikipedia

Cancer exoerts question model’s statement

Sometimes models can’t help it.  They open their mouths and out comes something controversial.

Latest in line is Gisele Bundchen, the Brazilian who is one of highest paid supermodels in the world.

She claims she doesn’t use sun tan lotions because all of the chemicals they contain.  But was quite happy to have been photographed before for Nivea Sun products ads.

Then it all becomes clear – “I cannot put this poison on my skin,” she said at the launch of her own organic skin care range,  “I do not use anything synthetic.”

Instead, the leggy beauty says she protects herself from sun damage by only exposing herself to rays before 8 A.M.  And to carry on promoting, she has been photographed for a video which focusses on Gisele doing everything – from yoga to horse-riding; but I had switched off long before the end.

Sad – because I wanted to know why she thought other products weren’t helpful;  what made her range better and what were ingredients.  But there was nothing about that, just Gisele’s thoughts about how she felt about herself.

Then I go Googling, and see she makes the usual statement about “never testing on animals”.  Now this is an old chestnut – I can’t think of one major skincare company that tests on animals – in fact most don’t mention this because they changed over so long ago.  And there she is launching a skin care range for the face – but choosing to major on using sun tan lotions – very strange.

Cancer experts have been quick to question Bundchen’s expertise on the matter.  Her new range was launched in Brazil, and a local expert commented,   “Sunscreen prevents damage to the skin and is of fundamental importance for the prevention of cancer,” said Dolival Loao, head of dermatology at Brazil’s National Cancer Institute. “This is not any poison, when a public person makes a statement like this, it creates confusion.”

Other experts are worried – the best skincare companies go to a lot of trouble to produce sun care products that not only protect our skin from both kinds of rays, but also provide moisturiser and other benefits.  Yes, some will use chemicals in the products, but not all chemicals are bad.  No major company distributing in a global market would risk including any product that might leave them open to being sued. They care about their products and how they can protect their customers.

Watching Bundchen’s video, I would say she certainly cares about herself.  But whether her name will sell enough products, or if we will have all gone back to tried and tested faithfuls in a few months – remains to be seen.

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